Sporty & Rich
A place that retro sportswear spirit meets elegance, that is Sporty & Rich is represented. Established in 2015 by Emily Oberg who was a magazine editor at that point, the brand was an Instagram mood board at beginning.
As the board expanded, they transformed into magazines, and they became an apparel brand which influenced Gen Z a lot.
What's special about them is not only about their success story, but also their design.
The font, logo, slogan, silhouette are all balanced and blended well. Iconic items of them, for instance sweatshirts, are featuring 'WELLNESS', or 'Drink More Water'.
Oberg’s one and only sense for transforming the retro shapes into the trendy look makes them stand out even though there are plenty of sports brands all around the world.
Strongly inspired 80’s fashion icon, representing Princess Diana, Sport & Rich successfully make it revival without making it look outdated.
Their spirit for design is spectacular, but their way of approaching the environmental impact is also something special.
Their main factories are located in LA and Portugal. Only curated cotton which is fully grown in the USA, is used for the main material.
For employees at factories, they pay attention to ethics. They pay over wage and extra fee for overtime, and benefits.
Sounds pretty much fair and normal, but this is a serious problem that many of the apparel brands have had for decades of years.
Moreover, Sporty & Rich plant a tree on their customers behalf through Eden Reforestation Projects in Madagascar, on each order placed online.
As they grow faster, more trees would be planted.
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Sporty & Rich Varsity Crest Sweatpants Faded Black/White
Regular price€180,00Sale price€90,00 -
Sporty & Rich Yankees Serif Polo - Navy/White
Regular price€195,00Sale price€97,50 -
Sporty & Rich Yankees Serif Zip Hoodie - Heather Gray/Navy
Regular price€235,00Sale price€117,50 -
Sporty & Rich Varsity Crest T-Shirt Cream/Navy
Regular price€60,00Sale price€30,00 -
Sporty & Rich Varsity Crest Zipped Cropped Hoodie Heather Gray/Navy
Regular price€205,00Sale price€102,50 -
Sporty & Rich League T-Shirt - Heather Gray/Navy
Regular price€75,00Sale price€37,50 -
Sporty & Rich Yankees Serif Sweatpant - Heather Gray/Navy
Regular price€185,00Sale price€92,50 -
Sporty & Rich Varsity Crest Hoodie Cream/Navy
Regular price€175,00Sale price€87,50 -
Sporty & Rich Italic Logo Terry Shorts Verde/White
Regular price€125,00Sale price€62,50 -
Sporty & Rich Italic Logo Terry Polo Verde/White
Regular price€135,00Sale price€67,50 -
Sporty & Rich Wellness Ivy Disco Shorts Violet/White
Regular price€90,00Sale price€45,00 -
Sporty & Rich Italic Logo Embroidered V-Neck Sweater Malibu Blue/White
Regular price€165,00Sale price€82,50 -
Sporty & Rich Yankees Serif Track Pants - Navy/White
Regular price€245,00Sale price€122,50 -
Sporty & Rich Yankees Serif Varsity Jacket - Navy/White
Regular price€595,00Sale price€297,50 -
Sporty & Rich New Health & Wellness Crewneck Verde/White
Regular price€160,00Sale price€80,00 -
Sporty & Rich Wellness Ivy Cropped Crewneck Violet/White
Regular price€160,00Sale price€80,00 -
Sporty & Rich Varsity Crest Gym Shorts Cream/Navy
Regular price€100,00Sale price€50,00 -
Sporty & Rich USA Athletic Sweatpant Navy
Regular price€175,00Sale price€87,50 -
Sporty & Rich USA T-Shirt Navy
Sold out -
Sporty & Rich Good Health Nylon Shorts Thyme/White
Regular price€105,00Sale price€31,50 -
Sporty & Rich LA Athletic Group Gym Shorts Heather Gray/Ocean/Bright Red
Regular price€96,00Sale price€48,00 -
Sporty & Rich Kate Bikini Bottom Cotton Candy/White
Regular price€75,00Sale price€37,50 -
Sporty & Rich Good Health Windbreaker Thyme/White
Regular price€230,00Sale price€69,00 -
Sporty & Rich Team Logo Sweatpants Cream/Navy/Team Red
Regular price€180,00Sale price€90,00 -
Sporty & Rich Bold Logo Quarter Zip Cotton Candy/White
Regular price€190,00Sale price€95,00 -
Sporty & Rich Kate Bikini Top Cotton Candy/White
Regular price€75,00Sale price€37,50